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brand value creation — learning & growth
Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth. Previous posts have examined how brands create value for companies from the Customer, Financial...
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connecting the internal and external
I’ve been thinking about the importance of connecting the internal organization with external customers. All too often it seems companies are either too inwardly focused, getting too caught up in...
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the man behind walkman
Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet. The headlines of stories covering the occasion speak to brand’s lost luster. Yahoo! Tech declared “Sony struggling as...
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an analysis of “a brand is”
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what...
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andy beal on the social web and brand building
Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations...
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in csr, nike just does it
Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it. Many of you know how big of a Nike fan I am, so it’s...
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best bits of 2010
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters,...
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future of marketing
Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. It found it fascinating on several levels. First the...
View Articleengage your employees with stories
brand as business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about...
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