brand as business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now: the power of storytelling to engage employees.
Companies often use advertising and social media to share rich and compelling stories with their customers and then revert to PowerPoint presentations and strategy documents for internal communications. But employees need to be inspired as much as – if not more than – customers.
In my post, Once Upon a Company, I convey how business leaders can use stories to convey their company’s vision, reinforce its values, and inspire connections among its people. I’d be grateful if you would take a click over to my piece and let me know what you think.